SIP Logic http://www.siplogic.com Thu, 06 Apr 2017 20:58:57 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.3 http://siplogic.bypronto.com/wp-content/uploads/sites/2209/cache/2017/04/cropped-favicon/3251493152.png SIP Logic http://www.siplogic.com 32 32 Wikileaks’ charges of government spying http://www.siplogic.com/2017/04/wikileaks-charges-of-government-spying/ Thu, 06 Apr 2017 20:00:14 +0000 http://siplogic.bypronto.com/?p=477 Wikileaks’ charges of government spying

Staving off malicious cyber attackers is already a herculean task, so the last thing you need is to feel exposed from a totally new angle. That’s how many felt after Wikileaks’ accusations that the US government was spying on its citizens. However, the truth is a lot different from what the headlines would have you believe.

The post Wikileaks’ charges of government spying appeared first on SIP Logic.

]]>

Staving off malicious cyber attackers is already a herculean task, so the last thing you need is to feel exposed from a totally new angle. That’s how many felt after Wikileaks’ accusations that the US government was spying on its citizens. However, the truth is a lot different from what the headlines would have you believe.

What devices and apps are supposedly vulnerable?

Wikileaks labeled its ongoing release of 8,761 classified CIA documents “Year Zero.” Nestled among those files are tools and correspondence that explain how operatives could snoop on communications, downloads, and browsing history. Here is a list of the “affected” applications and hardware:

  • Windows operating systems
  • iOS
  • Android
  • Samsung Smart TVs
  • WhatsApp
  • Signal
  • Telegram
  • Confide

Those are some very big names, right? Thankfully, it’s mostly hyperbole. The reality of the situation isn’t nearly as bad as it sounds.

Two considerations before freaking out

First, almost all these exploits require physical access to devices before anything can be compromised. For example, news organizations repeatedly reported that WhatsApp, Signal, Telegram and Confide all had encryption protocols that had been subverted by the CIA. That is 100% false.

What the documents actually revealed is that the CIA was aware of security gaps in Windows, iOS, Android and Samsung’s Tizen OS, which allowed the agency to snoop on messages before they were encrypted. Messages sent in these apps are still totally uncrackable as long as the devices they are installed on haven’t been physically compromised.

Takeaway #1: Physical security is still one of the most important aspects of cyber security. Most data security regulations require certain physical security protocols as a deterrent to breaches that take place via theft of social engineering -- and for good reason.

The second reason not to worry is the hardware devices and operating systems that supposedly left encrypted messages vulnerable haven’t been sold for a long time. For example, only Samsung TVs from before 2013 were vulnerable to the always-on microphone bug -- which was patched in an OS update years ago.

But what about iOS -- surely that’s the scariest reveal of them all, right? Not quite. Only the iPhone 3G, discontinued in 2010, was susceptible to exploitation. Furthermore, Apple immediately responded that they were aware of this vulnerability and patched it in the version of iOS that was released in 2011.

Takeaway #2: Updating software is critical to keeping your data safe. As we saw in the Year Zero leaks, just one piece of outdated software can cause a domino effect of other vulnerabilities.

In reality, the most recent Wikileaks releases shouldn’t change your approach to cyber security at all. As long as you consider data security a never-ending battle, you’ll be safer than everyone too lazy or forgetful to lock up their server rooms or update their operating system.

But running a business doesn’t always leave you a lot of time for fighting a “never-ending battle,” does it? Fortunately, that’s exactly what we do for our clients every single day. To find out more about how we can keep you safe, call today.

Published with permission from TechAdvisory.org. Source.

The post Wikileaks’ charges of government spying appeared first on SIP Logic.

]]>
Boost user productivity with MyAnalytics http://www.siplogic.com/2017/04/boost-user-productivity-with-myanalytics/ Tue, 04 Apr 2017 20:00:01 +0000 http://siplogic.bypronto.com/?p=474 Boost user productivity with MyAnalytics

Machine learning is all the rage nowadays, and few vendors are providing as many solutions powered by this new technology as is Microsoft. In its latest release, Office 365 includes “intelligent” functionality for analyzing your employee’s time and coaching them on how to use it more efficiently.

The post Boost user productivity with MyAnalytics appeared first on SIP Logic.

]]>

Machine learning is all the rage nowadays, and few vendors are providing as many solutions powered by this new technology as is Microsoft. In its latest release, Office 365 includes “intelligent” functionality for analyzing your employee’s time and coaching them on how to use it more efficiently.

What is MyAnalytics?

Microsoft’s newest productivity offering is all about applying machine learning technology to your employees’ Office 365 data. By utilizing extremely powerful computing processes to analyze huge blocks of information, MyAnalytics can uncover trends and correlations that may be too complex for human discovery.

Every day, Office 365 users create several thousand new data points across Microsoft’s productivity suite, and there’s a lot of potential to rearrange meetings, project goals, and employee tasks to increase efficiency.

The most obvious improvement is with Outlook calendar. MyAnalytics tracks how long you’re spending with each person in your office as well as the time you’re investing in specific projects. After sufficient information has been gathered, your Office 365 dashboard will begin coaching you on how to organize meetings and project goals based on your habits and past successes.

How can it improve your office?

Have you ever worked on a huge project that required multiple contributors? Did you all meet regularly to update each other on progress? Users who add contacts -- from both inside the company and out -- and projects to MyAnalytics get reminders to stay in touch with co-workers most vital to project completion.

Every metric tracked by MyAnalytics can be shared with your team to make sure everyone is on the same page. So MyAnalytics is more than just a motivational tool, because sharing these metrics allows your team to identify bottlenecks and trends to smooth the workflow process.

Response time is another key metric your employees are probably only vaguely aware of. MyAnalytics calculates average email response times -- both from you and from contacts -- to identify what time of day you’re best at communicating, and how you can adapt your schedule to get more work done in the same amount of time.

Privacy concerns

One of the greatest things about MyAnalytics is that it doesn’t introduce any new privacy concerns for business owners. All the data it uses to create customized coaching and advice is publicly available to everyone at your business -- via calendar appointments, email content, and message timestamps. The only difference is that Microsoft is lending you the previously prohibitive computing power to sift through all of it.

Availability

This wonderful new tool comes free with any Enterprise E5 plan, but can also be added on to E1 and E3 Enterprise plans for just a few dollars per month.

Increasing employee productivity is never as clear cut as it is with MyAnalytics. Install a solution, follow its advice, and start brainstorming about what to do with all your extra time. We’ve got plenty of other great solutions for streamlining your business processes -- call us today to find out!

Published with permission from TechAdvisory.org. Source.

The post Boost user productivity with MyAnalytics appeared first on SIP Logic.

]]>
Chrome 57 comes with some serious upgrades http://www.siplogic.com/2017/03/chrome-57-comes-with-some-serious-upgrades/ Fri, 31 Mar 2017 20:00:50 +0000 http://siplogic.bypronto.com/?p=471 Chrome 57 comes with some serious upgrades

More than half of all internet users browse the web with Google’s Chrome browser. So when a new version is released, that’s a pretty big deal. And even by Chrome standards, the most recent improvements make some big changes. Three upgrades stand out in particular.

The post Chrome 57 comes with some serious upgrades appeared first on SIP Logic.

]]>

More than half of all internet users browse the web with Google’s Chrome browser. So when a new version is released, that’s a pretty big deal. And even by Chrome standards, the most recent improvements make some big changes. Three upgrades stand out in particular. Take a look.

More power consumption improvements

Google’s browser is a known battery hog. At one point it got so bad that Microsoft was publicly criticizing Chrome engineers for destroying laptop battery performance. Part of the problem is that Chrome allocates far more processing power to tabs running in the background than do other browsers.

Google’s browser now limits power devoted to unopened tabs at 1% of CPU consumption. But if you’re using minimized tabs to stream music or video, don’t worry, Chrome won’t limit these. Engineers claim this change will “lead to 25 percent fewer busy background tabs.”

Chrome for iOS gets a “Save for Later” feature

In what is probably a delayed attempt to catch up to iOS’s native Safari browser, the newest version of Chrome for Apple devices will feature offline reading. To add to your reading list, just tap the Share icon in the upper right hand corner of the browser and select “Read Later.” Even if you don’t have internet, you can view content from both the Unread and Pages You’ve Read sections of your reading list.

Although not quite as convenient, earlier versions of Chrome on Android have a roundabout way of doing the same thing. When clicking the the download icon under the Menu dropdown, Chrome saves offline pages in local storage.

Better graphics on desktops

Chrome is also getting a serious boost in terms of visual processing power. Google’s browser now supports WebGL 2.0, which improves the speed, textures, and animated effects of elements on websites.

Support for WebGL has yet to make its way to mobile versions of the browser, but desktop improvements should put graphics on par with the 3D graphics in most modern games. Firefox and Opera already support this standard, but its addition to the most popular browser on the internet creates a huge incentive for web designers to push the visual boundaries.

For those who have been in the small- and medium-sized business field for a while, it’s tempting to think that browser improvements really aren’t that big of a deal. But in an age when the majority of work is done inside of browsers rather than software, how you surf matters. For all the best news and tips, get in touch with us today!

Published with permission from TechAdvisory.org. Source.

The post Chrome 57 comes with some serious upgrades appeared first on SIP Logic.

]]>
Alternatives to the Optane SSD http://www.siplogic.com/2017/03/alternatives-to-the-optane-ssd/ Thu, 30 Mar 2017 20:00:25 +0000 http://siplogic.bypronto.com/?p=468 Alternatives to the Optane SSD

Intel has released a totally new type of hard drive designed for faster boot times and storage. People in the market for a new hard drive may consider this technology, but before making any big investments, you need to know the full capabilities of Optane SSD. Below is our review of Intel’s newest storage device.

The post Alternatives to the Optane SSD appeared first on SIP Logic.

]]>

Intel has released a totally new type of hard drive designed for faster boot times and storage. People in the market for a new hard drive may consider this technology, but before making any big investments, you need to know the full capabilities of Optane SSD. Below is our review of Intel’s newest storage device.

Optane SSD
Intel’s new standalone drive maximizes storage performance and can also serve as extra RAM for your servers. The Optane SSD DV P4800X has 375 GB of space, a data read latency of 10 microseconds, and data transfer rates (or throughput) of 2GB per second. With these specs, Intel claims users will experience faster boot times, quicker application load times, and 30% faster system performance.

All of this makes the Optane SSD perfect for hosting machine learning and analytics. Also, if your company is involved in high-performance computing, Intel’s new RAM/storage drive should be high on your company’s wish list.

Optane SSD, however, may not be the best for everyone. First of all, the latest storage drive is meant for servers. Another downside is that the 375-GB SSD is a hefty $1,520 -- almost as much as deploying your own in-house server would cost! In this case, you would probably get more value out of a conventional SSD.

SSD
Consumer-level SSDs still provide fast software boot times, but will probably offer less storage space and throughput rates than the Optane SSD. This really isn’t much of a sacrifice, considering that plenty of users can afford and work with 128 GB of ‘normal’ SSD storage. In fact, a 128-GB SSD can go for as low as $50.

HDD
Your other choice would be the standard hard disk drive (HDD). Though these storage devices are far more common and much less expensive than the previous two, HDDs are slow to boot, noisy, and susceptible to hardware damage and data loss. The only thing going for the traditional hard drive is its storage capacity. For $50 dollars, users can buy a 1-TB hard disk drive.

Although HDD may not be ideal in terms of speed, it’s a good choice for any business on a tight budget. Most people actually pair SSD with their standard HDD to get the best of both worlds. Operating systems and critical applications can be stored in SSD for faster boot times, while regular files can be stored in HDD.

Even with this crash course on hard drives and SSDs, you will still probably need a storage professional to help you pick the best device for your business. For all your storage drive queries, installment requirements, and IT maintenance needs, contact our IT consultants today.

Published with permission from TechAdvisory.org. Source.

The post Alternatives to the Optane SSD appeared first on SIP Logic.

]]>
Microsoft Teams is updated and ready http://www.siplogic.com/2017/03/microsoft-teams-is-updated-and-ready/ Fri, 24 Mar 2017 20:00:00 +0000 http://siplogic.bypronto.com/?p=435 Microsoft Teams is updated and ready

Prior to the release of Microsoft’s version of Slack -- a popular cloud-based team collaboration tool --, Microsoft Teams received a major update that might have given it the competitive edge. Enhanced communications aren't the only way productivity will be driven; take your business to greater heights with these new features.

The post Microsoft Teams is updated and ready appeared first on SIP Logic.

]]>

Prior to the release of Microsoft’s version of Slack -- a popular cloud-based team collaboration tool --, Microsoft Teams received a major update that might have given it the competitive edge. Enhanced communications aren't the only way productivity will be driven; take your business to greater heights with these new features.

Smarter meetings
The latest addition to Microsoft Teams is Scheduling Assistant, responsible for finding the ideal time to schedule a meeting. It takes into consideration the schedules of all members, and suggests the best possible time for all attendees. Needless to say, whereas Teams allowed users to schedule only intra-team meetings, Microsoft now supports one-on-one meetings. If you want to steer clear of Skype, read on.

Bots, bots, and more bots
With the latest update, bots are now capable of tapping into conversations happening in a team as opposed to a separate chat. To activate team bots, simply type “@” and begin interacting with the bot from there. Microsoft is also working on adding a Bots tab to Teams. This allows you to keep track of all the bots that have been added to a certain team while allowing you to discover new tabs as well. Other bot-related improvements include:

  • New bot gallery - the gallery displays a complete list of all the available bots on Microsoft Teams. Alongside the gallery is where you can add bots to one of your teams.
  • Discover bots via search - simply click on the search bar at the top and select “Discover bots”. From there click on a bot to start chatting, or click “Add” to add it to a team.
  • Add a bot with an @mention - to add a bot to a channel, simply type “@” in your compose box, then select “Add a bot”

Public teams
With public teams, anyone from your organization can join the team, unlike the private teams which are open only to specific members. Public teams will show up when a user is trying to join a new team, and you can also turn your existing private team into a public team (and vice-versa).

When it was launched in November 2016, Teams was a relatively minimal service. But in just four months, it’s become a lot more powerful and stable. Microsoft Teams has been available to Office 365 Business Essentials, Business Premium, and Enterprise E1, E3 and E5 users since March 14th. If you have any questions, don’t hesitate to give us a call!

Published with permission from TechAdvisory.org. Source.

The post Microsoft Teams is updated and ready appeared first on SIP Logic.

]]>
No Ransom: a place for free decryption http://www.siplogic.com/2017/03/no-ransom-a-place-for-free-decryption/ Wed, 22 Mar 2017 20:00:54 +0000 http://siplogic.bypronto.com/?p=413 No Ransom: a place for free decryption

Although a ransomware infection might feel targeted, you’re not the only one who’s been infected. Ransomware is spreading at an alarming rate, but the further it goes, the more resources are allocated to fighting it. If your data is held hostage, always check these lists for free decryptors first.

The post No Ransom: a place for free decryption appeared first on SIP Logic.

]]>

Although a ransomware infection might feel targeted, you’re not the only one who’s been infected. Ransomware is spreading at an alarming rate, but the further it goes, the more resources are allocated to fighting it. If your data is held hostage, always check these lists for free decryptors first.

The state of ransomware in 2017

It’s been almost 30 years since malware was first created that could encrypt locally-stored data and demand money in exchange for its safe return. Known as ransomware, this type of malware has gone through multiple periods of popularity. 2006 and 2013 saw brief spikes in infections, but they’ve never been as bad as they are now.

In 2015, the FBI estimated that ransomware attacks cost victims $24 million, but in the first three months of 2016 it had already racked up more than $209 million. At the beginning of 2017, more than 10% of all malware infections were some version of ransomware.

Zombie ransomware is easy to defeat

Not every type of infection is targeted to individual organizations. Some infections may happen as a result of self-propagating ransomware strains, while others might come from cyber attackers who are hoping targets are so scared that they pay up before doing any research on how dated the strain is.

No matter what the circumstances of your infection are, always check the following lists to see whether free decryption tools have been released to save you a world of hurt:

Prevention

But even when you can get your data back for free, getting hit with malware is no walk in the park. There are essentially three basic approaches to preventing ransomware. First, train your employees about what they should and shouldn’t be opening when browsing the web and checking email.

Second, back up your data as often as possible to quarantined storage. As long as access to your backed-up data is extremely limited and not directly connected to your network, you should be able to restore everything in case of an infection.

Finally, regularly update all your software solutions (operating systems, productivity software, and antivirus). Most big-name vendors are quick to patch vulnerabilities, and you’ll prevent a large portion of infections just by staying up to date.

Whether it’s dealing with an infection or preventing one, the best option is to always seek professional advice from seasoned IT technicians. It’s possible that you could decrypt your data with the tools listed above, but most ransomware strains destroy your data after a set time limit, and you may not be able to beat the clock. If you do, you probably won’t have the expertise to discern where your security was penetrated.

Don’t waste time fighting against a never-ending stream of cyber attacks -- hand it over to us and be done with it. Call today to find out more.

Published with permission from TechAdvisory.org. Source.

The post No Ransom: a place for free decryption appeared first on SIP Logic.

]]>
OMS: The best way to organize online sales http://www.siplogic.com/2017/03/oms-the-best-way-to-organize-online-sales/ Fri, 17 Mar 2017 20:00:57 +0000 http://siplogic.bypronto.com/?p=249 OMS: The best way to organize online sales

There are so many variables that go into order fulfillment and shipping that it’s no wonder an entire field has sprung up around streamlining these processes. If you’re looking for a great way to add value to your business, an order management system may be just the thing for you.

The post OMS: The best way to organize online sales appeared first on SIP Logic.

]]>

There are so many variables that go into order fulfillment and shipping that it’s no wonder an entire field has sprung up around streamlining these processes. If you’re looking for a great way to add value to your business, an order management system may be just the thing for you.

First off, we need to clarify that inventory management systems (IMSs) are not the same as order management systems (OMSs). The former is a solution for analyzing your sales history as a means to forecast demand for your product and the materials you will need in the future, while the latter is all about the here and now.

What does an OMS do for you?

One of the toughest things about managing an eCommerce store is juggling a growing number of sales, each at totally different steps in your shipping process. An OMS service is all about organizing your orders into a coherent and manageable workflow. Here are just some of the difficulties it helps you wrangle:

  • Your eCommerce store can be connected to your inventory. If something is out of stock, it can be reflected on your site so customers aren’t misled about the availability of your product.
  • Payment authorizations can be automated and integrated with your shipping services.
  • You can provide reports to your customers about their order's shipping status. From intra-warehouse movements to on-the-truck updates, one page will have all the information they need.
  • Products and materials can be automatically restocked once they dip below a certain threshold.
  • Refund and returns can be automatically processed by your OMS.

And like any industry, there are dozens of OMS platforms with niche functionalities that may be better for your specific business model. The most important thing is that you find a solution that decreases the most tedious organizational tasks for tracking your store’s orders.

The cloud-based OMS

Orders are streaming in at all hours of the day, and you can’t guarantee that you’ll always be in the office when you need to check the status of an order. A cloud-based OMS stores all your information in a centralized location so you can access your information from home, the warehouse floor, or even while waiting for takeoff.

The cloud is generally one of the most reliable ways to add value to your business. There are dozens of platforms, just like OMSs, that require virtually no hardware and allow you to pay for exactly what you use. For advice on which solutions are best for your business, and how to deploy them, call us today.

Published with permission from TechAdvisory.org. Source.

The post OMS: The best way to organize online sales appeared first on SIP Logic.

]]>
Cloudbleed: Your data could be at risk http://www.siplogic.com/2017/03/cloudbleed-your-data-could-be-at-risk/ Thu, 16 Mar 2017 20:00:22 +0000 http://siplogic.bypronto.com/?p=153 Cloudbleed: Your data could be at risk

A small error in Cloudflare’s code has spilled millions of login credentials, personal information, and cookies all over the internet. The bug, known as Cloudbleed, was discovered by the internet security company last month, and since then, they have worked to mitigate the security risks.

The post Cloudbleed: Your data could be at risk appeared first on SIP Logic.

]]>

A small error in Cloudflare’s code has spilled millions of login credentials, personal information, and cookies all over the internet. The bug, known as Cloudbleed, was discovered by the internet security company last month, and since then, they have worked to mitigate the security risks. So far, it appears that hackers have yet to exploit this vulnerability, and that’s why internet users have to remain vigilant. Find out what Cloudbleed can do and how you can stay safe.

What is Cloudbleed?
Although it’s technically similar to Heartbleed, a bug that compromised millions of websites and accounts, Cloudbleed is less severe. Google security researcher Tavis Ormandy discovered that several Cloudflare-hosted websites, including Fitbit, Uber, and OkCupid, were inadvertently leaking customer information and saving them within the source code.

For example, when a person visits a bugged Uber page, the website code could contain data and login credentials from another user who recently visited the page. The data may be hidden between several lines of code, but a skilled hacker can easily find it.

Exploiting it, however, is more difficult. The Cloudbleed bug collects random bits of data, which may or may not contain any sensitive information, making it a less attractive point of attack for cybercriminals. Over time, a cybercriminal may be able to compile enough information to exploit, but it doesn’t seem to be a viable option for targeted attacks.

The response
According to Cloudflare, Cloudbleed was triggered 1,240,00 times and found in 6,400 websites between September 22 and February 18. After the bug was discovered, the internet security company quickly alerted affected websites, fixed the code, removed cached pages from search engines, and monitored client websites for any strange website activity.

Cloudflare-hosted websites also checked what data was leaked and reassured customers that there was minimal impact to their private information.

What can you do?
While Cloudflare and other companies are telling everyone that the possibility of Cloudbleed attacks and password leaks is low, you should still ensure your account is safe.

Start by setting stronger passwords with a combination of letters, numbers, and symbols. Make sure to set unique passwords for every online service, especially for any of your accounts that use Cloudflare. Whenever possible, use two-factor verification to keep your account secure even if someone gets a hold of your password.

And, last but not least, contact us for any cybersecurity, cloud, and website issues. We aim to make your internet and cloud experience as safe as possible.

Published with permission from TechAdvisory.org. Source.

The post Cloudbleed: Your data could be at risk appeared first on SIP Logic.

]]>
Why your business needs a hardware firewall http://www.siplogic.com/2017/03/why-your-business-needs-a-hardware-firewall/ Wed, 15 Mar 2017 20:00:55 +0000 http://siplogic.bypronto.com/?p=150 Why your business needs a hardware firewall

Cybersecurity is one of the final bastions of hardware superiority. More and more IT solutions are being hosted in the cloud, and business owners are being told that software is all they need to get the job done, which is half true. When it comes to perimeter security you definitely need a hardware firewall, with a little something extra.

The post Why your business needs a hardware firewall appeared first on SIP Logic.

]]>

Cybersecurity is one of the final bastions of hardware superiority. More and more IT solutions are being hosted in the cloud, and business owners are being told that software is all they need to get the job done, which is half true. When it comes to perimeter security you definitely need a hardware firewall, with a little something extra...

Software firewalls

Calling a piece of software a “firewall” is a bit of an exaggeration. Installing it on a local hard drive is more like locks on a door than impenetrable walls. When data is scanned for threats by a software firewall, the information it contains has already been passed through your router, network switch, and finally your local hard drive.

Once the whole cycle has finished, software firewalls can prohibit risky activities based on blacklisted IP addresses, known malware definitions, and suspicious application requests.

Although these solutions do have value, they can’t guarantee that malware won’t spread to other systems before each packet of data can be scanned, unless they’re standing guard at your business’s gateway to the internet. And whenever the computer with the firewall is powered off, everything it protects is left unguarded.

Hardware firewalls

Because the drawbacks of a software-based firewall are centered around their inefficient network position, a hardware solution is the safer option. Hardware firewalls sit directly behind your router, so every single packet of data coming from the internet must pass through your gatekeeper before landing on any of your internal drives.

Most of these solutions include far more sophisticated controls than just web filtering and basic data scanning. Like most developments in the IT industry, newer hardware firewalls focus on “intelligent” functions that analyze huge datasets to recognize malware and cyberattacks based on irregular activities instead of relying solely on cataloged viruses and attack vectors.

Another benefit of hardware firewalls is that they’re always on. There’s no need to worry about whether the workstation hosting your solution will crash because these devices are built for 24/7 protection. The only downside to this type of solution is the level of monitoring and maintenance it requires. Hardware firewalls are extremely complex and managing them is no easy task.

“Cloud” firewalls

The most recent, and undoubtedly best, solution to network perimeter security are “cloud” firewalls. These are on-site pieces of hardware with software interfaces that can be managed remotely by certified security professionals.

This service model means that experts will monitor your network performance and security for anomalies while your team goes about its business as usual. No need for onsite tweaks and updates -- all of it can be done remotely.

You may hear a lot of experts telling you that the age of on-site hardware has passed and everything can be done in the cloud. Remote administration may be the next wave in network services, but the need for hardware will never go away. If you need someone to manage your physical devices, contact us today.

Published with permission from TechAdvisory.org. Source.

The post Why your business needs a hardware firewall appeared first on SIP Logic.

]]>
Utilize Snapchat for business growth http://www.siplogic.com/2017/03/utilize-snapchat-for-business-growth/ Mon, 13 Mar 2017 20:00:11 +0000 http://siplogic.bypronto.com/?p=147 Utilize Snapchat for business growth

Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park.

The post Utilize Snapchat for business growth appeared first on SIP Logic.

]]>

Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park.

Over 71 percent of Snapchat users are under 34 years old; as of 2015, the social network boasted over 100 million active users. It’s an ideal marketing option for businesses targeting a millennial audience. If you’re still unsure about Snapchat for your small business, consider these statistics:

    • 58 percent of college students are likely to purchase a product from coupons sent over Snapchat
    • 65 percent of Snapchat users contribute content on a daily basis
    • Only 1 percent of marketers are taking advantage of Snapchat, which means you can be an early adopter and gain a competitive advantage

Snapchat is a social media application that allows users to send pictures and videos - called “Snaps” - to others. The media sent can only be viewed for 10 seconds or less (you can specify the length), after which it disappears for good. You can add a Snap or multiple Snaps to create your own “story” which can be viewed by others for 24 hours.

The reason Snapchat is getting the attention of marketers is that it allows users to personally interact with brands. Instead of regular content, you audience gets a candid, behind-the-scenes look at your business. Also, by using Snapchat regularly, you’ll be able to keep your brand in the forefront of your audience’s mind. Then, when they’re making a purchasing decision between you and your competitors, they’ll choose you because of the relationship you’ve established with them. Now that you know what Snapchat is, the next step is to gain followers.

How to grow a following on Snapchat
Unlike other social networks like Twitter and Instagram, hashtags don’t suffice when you want to get your audience’s attention. They have to find and add you - not the other way around. Even if you want to add other users so they could add you back, you can’t base the search on vague terms -- you have to know their Snapchat username to add them. Basically, Snapchat has no native discovery features.

In order to gain followers on Snapchat, you’ll need to use your online presence as well as other social media sites to create awareness and entice others to follow you. Here are some easy methods to get the ball rolling:

    • The “Add Me URL” feature - share a custom URL on other social media platforms that allow other users to quickly add you as their Snapchat connections. To do so, replace “yourusername” in the following URL: https://www.snapchat.com/add/yourusername
    • Promote your username in your social media profiles - promote your Snapchat username by posting it in other profiles to encourage people to add you. You can also share your username in email signatures, blog posts, and even your company website.
    • Share relevant content - plan an interesting series of Snaps to share with your followers and post all the details on other social media accounts along with your username and/or QR code image, this gives followers an incentive to connect with your brand.
    • Snapcode image as your profile picture on other social networks - take a screenshot and crop your Snapchat QR code image (Snapcode) and set that as a profile picture on your other social media accounts. Anyone who points their Snapchat camera at the code will automatically add you to their friends list.

Snapchat is one of the newest social media outlets to date. If you start building your brand on it now, you’ll be taking a huge step ahead of your competitors - especially now that Snapchat is catching up to Facebook and other social media giants. If you would like to know more about what Snapchat can do for your small- and medium-sized business, feel free to give us a call!

Published with permission from TechAdvisory.org. Source.

The post Utilize Snapchat for business growth appeared first on SIP Logic.

]]>